Key Skills

Core abilities that define my success in marketing.

AI & Data Analytics

• AI-Driven Customer Insights:
  I use AI tools to analyze customer data and better understand our audience, helping me improve targeting and personalization in campaigns.
• Marketing Automation (HubSpot, Marketo):
  I regularly work with platforms like HubSpot and Marketo to automate marketing tasks, manage leads, and deliver personalized content at scale.
• NLP for Social Media Analytics:
  I leverage natural language processing (NLP) to analyze social media data, which helps me track customer sentiment and identify emerging trends.

Digital Marketing

• Social Media Strategy (Instagram, LinkedIn, TikTok, Meta Ads):
  I design and execute social media strategies tailored to each platform, driving brand awareness and engagement.
• AI-Powered Campaign Optimization:
  I use AI tools to automatically optimize campaigns, adjusting ads and targeting in real-time to get the best results.
• Influencer Marketing & Partnerships:
  I collaborate with influencers and partners to extend our brand’s reach and build credibility through strategic partnerships.
• SEO & SEM:
  I focus on SEO and paid search campaigns, researching keywords and optimizing content to boost our website's visibility and drive traffic.
• Content Creation & Digital Strategy:
  I create content and build digital strategies that resonate with our target audience, using data to guide my approach.

Tools & Technologies

• Google Analytics & Google Tag Manager:
  I use these tools daily to monitor website performance, user behavior, and track key metrics to adjust our digital marketing efforts.
• Generative AI Tools (ChatGPT, Jasper AI):
  I incorporate AI tools like ChatGPT and Jasper into content creation and ideation, making it easier to generate ideas and automate routine tasks.
• Facebook Ads, Google Ads & Programmatic Advertising:
  I manage paid ads across Facebook, Google, and programmatic channels, regularly tweaking targeting and ad spend for the best ROI.
• CRM Platforms (Salesforce, HubSpot):
  I rely on Salesforce and HubSpot to track customer interactions, manage leads, and automate follow-ups, ensuring a smooth customer experience.
• Creative Design Tools (Adobe Creative Suite, Canva, Figma):
  I use these design tools to create engaging graphics, digital assets, and marketing materials for our campaigns.